Passioni
Boutique
Who We Are
From a thirty-square-meter shop to a Puglian destination for lingerie, beachwear, and designer clothing: the story of Passioni begins in Fasano in 1970 and continues today on Corso Vittorio Emanuele and in the Savelletri marina.
Fifty Years of History
From "Lui e Lei" to Passioni: the milestones that transformed a small family shop into one of Italy's most renowned boutiques.
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1970
"Lui e Lei"
A shop measuring just thirty square meters opens in Fasano, run by husband and wife Pasquale and Michelina Colucci. Despite its limited space, it quickly becomes a destination for those seeking the latest fashion.
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1991
Passioni is Born
Daughter Anna Colucci takes over the business and rebrands it: the name, style, and product range are updated, and the boutique specializes in men's and women's lingerie. Lace, silk, and satin showcase refined lingerie designed to enhance femininity.
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The 1990s
Beachwear Joins the Collection
The shop doubles its space and launches a beachwear line. Designer labels such as Argentovivo, Parah, Liberty, Emamò, Bacirubati, Dolce & Gabbana, and Cavalli join the boutique, appealing to customers seeking originality even at the beach.
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Until 2009
The Fashion Shows
Swimwear shows become a highlight of the Fasano summer season, featuring well-known figures such as Uccio De Santis and Antonella Genga — a real springboard for the beachwear collection.
The store on Corso Vittorio Emanuele, Fasano -
2013
A Second Store Opens in Savelletri
Tourism linked to Borgo Egnazia and the local masserie leads Anna Colucci to open a store overlooking the Savelletri marina, open from late April through late October: beachwear, hippy-chic clothing, and linen for men and women.
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2013–2019
Miss Mondo
Passioni participates in the Miss Mondo regional selections, providing another platform to showcase the brand beyond the borders of Fasano.
Since 2010
Passioni has consistently ranked among the Top Ten best lingerie and beachwear stores in Italy, recognized at the Stelle dell'Intimo – Stelle Best Shop Awards in Florence, with nominations and mentions in industry magazines.
Personalized Service
"Bra fitting is about understanding the shape of every body, even before considering size."
Personalized advice from Anna helps identify the ideal bra's shape, size, and fit — ensuring comfort and enhancement, one garment at a time.
Today's Designer Labels
Passioni offers a carefully curated selection of designer labels to accompany customers through every season, from winter to summer.
Twinset Milano
Chiara Ferragni
Dsquared2
Ermanno Scervino
Miss Bikini
Anjuna
Sundek
Our Stores
Two stores, one carefully curated selection: the historic store in Fasano and the seasonal store at the Savelletri marina.
Fasano
Open all year
Corso Vittorio Emanuele, 10272015 Fasano (BR) — Puglia
Tel. 080 442 5703
| Monday | 09–13 · 17–20:30 |
| Tuesday | 09–13 · 17–20:30 |
| Wednesday | 09–13:30 · 17–20:30 |
| Thursday | 09–13 · 17–20:30 |
| Friday | 09–13 · 17–20:30 |
| Saturday | 09–13 · 17–20:30 |
| Sunday | Closed |
Savelletri
Open seasonally
Via del Porto, 972015 Savelletri, Fasano (BR) — Puglia
Open from late April through late October at the distinctive Savelletri marina — beachwear, hippy-chic clothing, and linen for men and women.
Our story
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